Open Pricer improves Jadlog pricing decisions

Jadlog Logistica, leader in e-commerce fulfillment in Brazil, has chosen the Open Pricer platform to improve the efficiency and effectiveness of its commercial and revenue management processes amid strong growth and increased market volatility.

DPDgroup-owned Jadlog is one of the largest logistics companies and transportation of express cargo in Brazil, offering air express and overland transportation, with a dedicated land fleet of more than 240 trucks and trailers and 2,500 utilities.

“Since the beginning of the pandemic, our market has become dramatically dynamic and we are convinced that technology can help us to identify risks and opportunities and quickly make the right pricing decisions,” said Bruno Tortorello, CEO of Jadlog Logistica.

“We choose Open Pricer to centralize and standardize our pricing processes, make pricing decisions based on data, reduce time to quote and be proactive instead of reactive in a very dynamic market environment,” he explained.

Fragmented pricing

The Brazilian parcel delivery market is very competitive with multiple carriers (at global, national or regional level) and fulfilment platforms. Due to the immense size and topographic diversity of the country, the pricing model is complex with rates varying by state of origin, state of destination, delivery density zone and weight band, Open Pricer explained.

Moreover, the market is very dynamic. The top 50 retailers work with between 5 to 10 carriers at the same time and source the best service by destination depending on price, transit time and quality of service. They use price comparison engines to allocate traffic to carriers often on a daily basis.

Pricing platform

The French technology company’s Open Pricer platform continuously gathers all useful information to update the pricing models and enables Jadlog’s sales teams and franchisees to easily find the right rate card for each deal depending on customer characteristics (revenue, industry, region, etc.), predicted costs and competitors’ prices resulting in improved conversion rates.

The platform then monitors trade by retailer and destination to identify risks of attrition due to price and recommend incentives to retain customers’ volumes on destinations with declining traffic or opportunities to increase prices when/where traffic is growing fast and investments in additional capacity are required.

Open Pricer provides a cloud-based pricing platform that empowers businesses to sell smarter and faster, thus improving their financial performance. This solution is based on an extensive experience gained from working for many years with global market leaders. It helps sales and pricing teams to improve revenue management strategy, build more accurate quotes, optimize price increase campaigns, effectively monitor contracts to retain customers and maximize their lifetime value.