Saturday June 22, 2024

Podcast - Kathleen Cauwelier discusses the green delivery attitude-behaviour gap

Kathleen Cauwelier - PhD Researcher at Mobilise VUB
Kathleen Cauwelier - PhD Researcher at Mobilise VUB




Kathleen Cauwelier, PhD Researcher at Mobilise VUB, discusses her recent research on the green delivery attitude-behaviour gap, including consumers’ willingness to select "green" delivery options.






  • How consumers say they want to behave and how they actually act

  • Defining the attitude-behaviour gap

  • Survey understanding consumers’ delivery preferences and habits

  • Identifying groups of consumers with common attitudes towards green delivery, including the careless consumer, and ignorant consumers

  • Education of consumers so they can understand environmental impact of their delivery choices

  • Consumers’ willingness to pay for greener delivery options

  • What should the delivery sector do next to help consumers make greener delivery decisions?

  • Difference in actual consumer behaviour relating to green delivery across different clusters of consumers


Listen to the podcast by clicking on the play button on the audio player above (may take a few seconds to load and start playing).

SourceThe Postal Hub Podcast