DPDgroup is honoured to win a Silver Transform Award for the recent rebranding effort across Europe, celebrating industry expertise and excellence in branding.
The new DPDgroup brand was launched in 2015, to showcase the coming together of the international parcel delivery network. Developed with the support of Lippincott, a global creative consultancy, the new brand evolved out of a collaborative effort across every Business Unit in Europe. Employees from each part of the business, from drivers, call centre employees and sales and marketing teams, to the managers and CEOs of each country, were involved in defining and delivering their ambition for customers.
DPDgroup was officially revealed on March 18, 2015, as the international commercial brand identity of GeoPost, the express parcel division of Le Groupe La Poste. Under the new branding, each DPDgroup business across Europe has adopted a new visual system – united by the red cube – which has become symbolic for delivering a seamless customer experience all across Europe.
The new ‘red cube’ can now be seen on buildings, vans, driver’s uniforms and more. It marks a new chapter in the group’s life, and has opened the way to a longer and deeper transformative journey for the group.
“We worked together with our European businesses, partners and Lippincott, to create a new brand strategy and customer experience that would support our ambition and fit our identity,” states Jean-Claude Sonet, Marketing and Communication Director of DPDgroup.
“Being awarded a Transform Award recognises the innovative and creative excellence this brand work has delivered, and further marks it as a success. Each of the prestigious award categories focuses on specific aspects of the branding process, providing a benchmark for showcasing high-quality, industry-changing work”.
“We are very proud of this prestigious award for DPDgroup. We enjoyed strong competition from high calibre nominees who have been judged by a panel of industry experts across a multitude of sectors” explains Vincent Parisse, Senior Partner in Brand Strategy at Lippincott.
“Winning the award is an outstanding achievement and reflects the expertise and enthusiasm of all our people across Europe. It contributes to our recognition as experts in parcel delivery,” adds Jean-Claude Sonet.
Today DPDgroup is able to grow across Europe and worldwide. Its aim is to further expand its B2C focus, delivering value for businesses, and fast-growing e-commerce customers with its two flagship services: interactive delivery with Predict, and an ever expanding Pickup network.
