Search

US regional parcel company LSO uses Bringg’s real-time technology to streamline delivery operations

LSO delivery vehicles

US regional parcel company LSO, also known as Lone Star Overnight, yesterday announced a partnership with logistics technology start-up Bringg to provide real-time visibility across their entire delivery operations and optimal efficiency for their drivers, fleets and warehouses.

LSO explained that it was looking for a highly scalable technology solution which would enable it to “leapfrog the capabilities offered by legacy parcel carriers while still reducing operational costs”.

Using Bringg’s real-time technology, it is now able to offer the LSO View service which provides shippers and their customers with the tracking experience they are accustomed to from using apps such as Uber and Lyft. Everyone is fully informed every step of the way, and customers can interact with drivers, receive alerts and provide feedback about their delivery experience.

Bringg’s SaaS platform also provides LSO with powerful operational features to achieve flawless deliveries and peak driver efficiency. These include full operational visibility and transparency for LSO and their customers, improved driver performance through route optimisation and automated workflows, and optimal efficiency leading to a reduction of nearly 40% in the time that drivers have to spend at the warehouse.

The Bringg platform has already helped LSO establish far more agile and transparent delivery operations following a rapid implementation process – only four weeks to go live and five months to scale. While the Bringg platform enables LSO to continuously gather insights and optimise operations, results already show that more than 99% of the parcels are delivered on-time.

“Bringg has provided us with what we were looking for – a combination of value, convenience, visibility and experience. For example, we have always had barcode tracking just like the rest of the parcel delivery industry, but Bringg now enables us to provide our customers with an Uber-like user experience,” Richard Metzler, LSO’s President and CEO, said. “This is a very important milestone for LSO, and Bringg has proven to be the ideal partner to help us reach that elusive balance between cost, efficiency and customer experience.”

“We’re delighted to be able to work with LSO as they evolve their operations to offer their customers unparalleled service. The visibility they now have across the entire delivery process translates to major business efficiencies and a superior experience for their customers,” Tamir Gotfried, SVP & GM, Global Field Operations at Bringg, commented. “As the largest regional parcel carrier in the southern U.S., this is a testament to the LSO leadership team’s ambition to innovate through technology, creating a world-class delivery ecosystem for their drivers and customers.”

Thanks to its leading delivery orchestration solution, Bringg provides enterprises with a very efficient way to manage their complex delivery operations. Bringg’s SaaS platform is used by some of the world's best-known brands in more than 50 countries and companies from the retail, grocery, restaurant, consumer goods, logistics and services to streamline their logistical operations.

As a regional delivery provider based in Austin, Texas, LSO offers same-day, next-day, and 2-day parcels deliveries as well as on-demand, last mile and scheduled route services in the US.

Webinar on recent changes in European postal regulation - May 15th
DELIVER Europe Event - June 4-5, Amsterdam
Read exclusive articles reporting on recent Leaders in Logistics events

© 2025 CEP Research copyright all rights reserved.