Sunday August 09, 2020

Parcelly partners with DHL Express in Middle East

UK-based agnostic logistics platform Parcelly has announced a partnership with DHL Express in the Middle East and North Africa region, expanding its PUDO (Pick-up and Drop-off) technology.

The new service has now been launched in Bahrain and will be rolled out in other MENA regions in Q4 2019 and early 2020, including Kuwait, Egypt and the Kingdom of Saudi Arabia. Parcelly and DHL Express MENA will jointly activate 750 PUDO locations by the end of next year across selected MENA markets.

Nour Suliman, CEO, DHL Express MENA, said: “We are delighted to partner with Parcelly will help overcome any B2C delivery challenges, particularly last mile, by building an agnostic PUDO network. This will boost customer experience, productivity and service performance across the MENA region.”

Sebastian Steinhauser, CEO and Founder of Parcelly, added: “We’re delighted to extend our partnership with DHL Express and to help establish the concept of Pick-up and Drop-off locations (PUDOs) as an alternative to home delivery in the Middle East. By establishing an ever-growing network of local PUDO locations, for both collections and returns, this solution will provide choice, convenience and control to consumers in the region, while also reducing the environmental and operational impact of failed deliveries.”

The initiative will provide DHL Express with delivery points to enable convenient consumer collections and returns of e-commerce parcels across the region. Additionally, teaming up will drive operational and cost efficiencies for DHL, increase the range of consumer delivery options, whilst also contributing positively to environmental concerns associated with delivery vehicle mileage.

DHL will have access to the entire suite of Parcelly’s platform features, and in addition, Parcelly is launching tailored solutions to adapt the traditional PUDO model to local market needs, such as label-less e-commerce returns and Cash on Delivery payments.

This project represents an important milestone for the partnership between the two companies and reinforces Parcelly’s position as a market-leading tech solution for the distribution network of the future.

Since 2014, the company has operated a nationwide network of 2000+ stores in the UK and its tech solutions resolve the operational challenges arising from the new reality of retail. Parcelly converts excess space in local businesses through a mobile application into carrier and retailer agnostic storage capacity. The company’s technology allows retailer and carriers alike to bridge the last- and first-mile fulfilment gap and is already working with dozens of tier-1 brands in the UK and abroad.


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