Bala Subramanian is new UPS Chief Digital and Technology Officer

UPS has appointed Bala Subramanian to the newly created position of Executive Vice President and Chief Digital and Technology Officer, with effect from July 18, 2022.

The 50-year-old, who will report to CEO Carol B. Tomé, succeeds Chief Information Officer (CIO) Juan Perez who recently retired. He will join the UPS Executive Leadership Team with responsibility for technology and industrial engineering “to drive more innovative, agile and flexible solutions” for UPS stakeholders.

In this new role, Subramanian will be responsible for the overall strategy, design, development and execution of UPS’s technology, industrial engineering and digital transformation functions and will be a key driver in growing the business.

“Bala will supercharge our digital transformation at UPS, driving new competitive advantages for our customers and partners,” said Tomé. “He will be laser focused on making it easier to do business with UPS, while giving our employees new tools to unleash even more innovation for our customers.”

Subramanian brings a wealth of experience to UPS, most recently serving as Chief Digital Officer at telecoms giant AT&T, where he and his teams led the digital transformation of employee and customer experiences. His efforts helped to modernize technology and establish an agile and data-driven approach to working across the company.    

Prior to AT&T, he served as the Chief Digital Officer at retailer Best Buy, where he helped lead the company’s turnaround with responsibility for technology, product development and operations across the company’s global e-commerce portfolio. He also held technology leadership roles at T-Mobile U.S. and Ericsson earlier in his career.