DPD Germany will use Open Pricer’s innovative technology to automate and optimise its pricing following an international tender won by the French company.
Open Pricer, the leading pricing software provider for parcel carriers, explained that DPD’s pricing automation and optimization project is an essential part of its digitization
roadmap.
Better productivity
According to the French technology specialist, the Open Pricer platform will play a key role in adapting the German group’s pricing to the post-Covid environment, which is characterized by demand volatility and record inflation.
It will lead to higher productivity by providing more integrated pricing processes for the carrier’s sales and pricing teams. Additionally, DPD Deutschland’s commercial efficiency will be improved by the reduction of quotation cycles, the standardization of processes and better control.
Two phases
The first phase of the project consists in the implementation of Open Pricer Smart Quote CPQ, including shipping profile simulation to estimate the margin of each future deal and rate card recommendation based on the Fair Price model – a benchmark with the price of similar contracts. Once validated into the platform the rate cards will be automatically exported to SAP.
Phase 2 will consist in the implementation of the Smart Contract and Rerating Campaigns modules. At this stage Open Pricer will become the contract and rate card repository for DPD. It will be integrated with DPD’s new CRM through web services, APIs and iFrames. Open Pricer’s set of price optimization modules tailor-made for parcel networks including Dynamic Pricing are also envisioned as potential extensions.
Dynamic market
“DPD is seeking to always offer the right price to customers based on their shipping profile and service requirements. As we are evolving in a market becoming more dynamic, we have identified that we need an integrated system to guide our sales and pricing teams in this process,” explained Andreas Thams, Chief Sales Officer of DPD Germany.
“We have selected the Open Pricer platform because it is a mature solution for our industry. As they are data-driven, the software's pricing recommendations continuously adapt to a changing market environment. This enables us to find the perfect balance between different key performance indicators and price levels," he underlined.
Daniel Rueda, Chief Executive Officer at Open Pricer, added: “We are honoured to have been selected by DPD Deutschland and are very excited to work with DPD’s team to automate pricing processes and to improve pricing performance.”
