Blue Dart Express, South Asia’s largest integrated air express courier and DHL subsidiary, wasrecognised with the Customer & Brand Loyalty Award in the logistics category “Domestic Express”
at the 5th Loyalty Awards taking place in Mumbai, India, this month.This is the second time in a row that Blue Dart has won this award outrivaling various othernational and international players who were also nominated for the honour. DHL’s Indian expresssubsidiary has received the award for attaining the trust and loyalty of its customers anddelivering consistent high quality services over the last 28 years.
Anil Khanna, Managing Director, Blue Dart Express Ltd, said: “We are overwhelmed to receive thisaward for the second time in a row. Accolades like this stand testimony to our ability tocontinuously raise the bar in driving innovation and operational efficiency within Blue Dart toensure that customers get the best possible product and service. It also motivates us to try harderto build an organisation that sets new benchmarks for the industry as a whole in driving customerdelight in the logistics space.”
The Loyalty Awards were the result of a Consumer Research undertaken in five cities of India andsupported by nominations received from organisations. An accredited agency is appointed for theresearch of the awards nominees and winners, Blue Dart explained.
In the beginning of this month, Blue Dart Express announced improved profits by nearly 30% in2011 with domestic volumes growing 13.6% to 98.85 million shipments last year. The companydelivered over 423,200 tonnes of documents and parcels across the nation and worldwide in 2011.
