Hermes Germany has launched a new print and online campaign focusing on the experiences of parcelcouriers and the company’s contractual partners and their personal attitude towards their jobs, to
strengthen the relationship with its customers.Since the beginning of July, the German parcel operator has been presenting four differentadvertisements in daily and weekly newspapers. In a business that is often anonymous, the packagedriver is often the only person who the customer gets in contact with when ordering goods, Hermessaid.
Frank Iden, Managing Director for Marketing & Sales at Hermes Germany, explained: “Wegive a face to the service that stands behind the parcel delivery. At the end of the day, thecontact at the front door is the decisive quality criterion compared to our competitors.”
The aim of the campaign is to present the people in an authentic and personal way who ensurereliable delivery of shipments at their destination on a daily basis. Therefore, all the peopleshown in the advertisements really deliver parcels for Hermes. The selected protagonists representa total of 13,000 parcel deliverers all over Germany which are employed with 400 independentcontractors. These include small and medium-sized freight forwarding and logistics companies andfamily businesses delivering shipments on behalf of Hermes to their doorstep. They serve up to 1.5million households daily.
The target group of Hermes’ current marketing activities include both private and businesscustomers, as well as potential operators of satellite distribution points. This year, Hermes againexpects double-digit growth rates and consequently is expanding its logistics infrastructure,including the number of contractors for delivery.
