style=”FONT-FAMILY: "Arial", "sans-serif"; FONT-SIZE: 11pt; FONT-WEIGHT: normal; mso-ansi-language: EN-GB; mso-bidi-font-weight: bold” lang=”EN-GB”>Royal Mail has launched a new interactive solution with digital watermarkingtechnology enabling consumers to link to websites and videos directly through their post.
style=”FONT-FAMILY: "Arial", "sans-serif"; FONT-SIZE: 11pt; FONT-WEIGHT: normal; mso-ansi-language: EN-GB; mso-bidi-font-weight: bold” lang=”EN-GB”>
style=”FONT-FAMILY: "Arial", "sans-serif"; FONT-SIZE: 11pt; FONT-WEIGHT: normal; mso-ansi-language: EN-GB; mso-bidi-font-weight: bold” lang=”EN-GB”>The UK postal operator claimed it is the first postal company to use this kind oftechnology.
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style=”FONT-FAMILY: "Arial", "sans-serif"; FONT-SIZE: 11pt; FONT-WEIGHT: normal; mso-ansi-language: EN-GB; mso-bidi-font-weight: bold” lang=”EN-GB”>With the new tool combining state-of-the-art technology with history and heritage,customers can access a company’s online content such as a website, video or a Facebook page fromtheir postal account in seconds.
style=”FONT-FAMILY: "Arial", "sans-serif"; FONT-SIZE: 11pt; FONT-WEIGHT: normal; mso-ansi-language: EN-GB; mso-bidi-font-weight: bold” lang=”EN-GB”>
style=”FONT-FAMILY: "Arial", "sans-serif"; FONT-SIZE: 11pt; FONT-WEIGHT: normal; mso-ansi-language: EN-GB; mso-bidi-font-weight: bold” lang=”EN-GB”>To view the digital content, people receiving the digitally-enhanced post with thedigital watermark can simply download the free Digital Space App available shortly from the Appleand Android App stores. By holding their 3G phone over the digitally watermarked image indicated bya symbol, users can instantly access the available digital content.
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style=”FONT-FAMILY: "Arial", "sans-serif"; FONT-SIZE: 11pt; mso-ansi-language: EN-GB” lang=”EN-GB”>Launched by Royal Mail’s Door to Door unit in partnership with the softwaredevelopment company Digital Space, the solution provides a digital watermark that can be embeddedinto pictures on leaflets and mailings. The watermark enables marketers to integrate their printand online material without the need for barcodes or QR codes.
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style=”FONT-FAMILY: "Arial", "sans-serif"; FONT-SIZE: 11pt; mso-ansi-language: EN-GB” lang=”EN-GB”>The digital watermark has no impact on the design and layout of a piece of mail as itis embedded into the existing design and no special inks or changes to the printing processes arerequired, Royal Mail added.
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style=”FONT-FAMILY: "Arial", "sans-serif"; FONT-SIZE: 11pt; mso-ansi-language: EN-GB” lang=”EN-GB”>Dave Smith, Royal Mail’s Chief Customer Officer, said: “Royal Mail is committed tohelping make leaflets and mailings increasingly sophisticated and engaging for the people whoreceive them. This landmark partnership means that Royal Mail is the first postal company in theworld to offer digital watermarking technology to its customers.”
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style=”FONT-FAMILY: "Arial", "sans-serif"; FONT-SIZE: 11pt; mso-ansi-language: EN-GB” lang=”EN-GB”>”This solution combines the strengths of the post and the internet. Digitalwatermarking technology means that a leaflet or mailing can open the door to a journey in theonline world. By using this technology, businesses can ensure their mail campaigns are as effectiveas possible by linking directly to their websites, videos and even social network pages,” headded.
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style=”FONT-FAMILY: "Arial", "sans-serif"; FONT-SIZE: 11pt; mso-ansi-language: EN-GB” lang=”EN-GB”>Alex McIntosh, Director of Digital Space, commented: “Digital Space is lookingforward to developing interactive post with Royal Mail so that businesses and consumers caninteract with print media in a mobile way to buy services, rate products and share content usingtheir mobile device. This landmark partnership will create added value for both consumers andbrands alike.”
