Canada Post has launched a new online marketplace that connects advertisers and consumersinstantly where they live.
CentrSource.ca ensures that small to medium-sized businesses can effectively target consumers intheir neighbourhood by offering products and services online and in-store that are relevant tothem.
The newly launched initiative is the result of a strategic alliance between Canada Post andCentrSource SA, a progressive Swiss-based company that provides e-commerce platforms.
With this pay-for-performance model, it is also possible to search the entire network for offersfrom businesses across Canada. Until now, there has been a gap for consumers in getting targeted,local, time-sensitive content from traditional search engines, Canada Post stressed.
Laurene Cihosky, Senior vice-president, Direct marketing, Advertising & Publishing business,Canada Post, said: “CentrSource.ca is an attractive tool for businesses of any size – especiallysmall and medium-sized businesses. It helps them promote their products and services in the onlinemarketplace, even if they don’t have a website, and makes it possible for them to compete on equalfooting with larger competitors.”
Bob Westrope, Founder and CEO, CentrSource SA, commented: “The power of CentrSource.ca is thatit benefits both advertisers and consumers equally. Advertisers can reach customers instantly withoffers that are geo-targeted, and consumers can improve their online shopping experience withsearches that return time-sensitive offers on products and services only in the neighbourhoods theywant to shop.”
Through CentrSource.ca, national Canadian businesses such as Walmart and local businesses suchas Calgary’s Community Natural Foods have unprecedented access to every type of consumer. This ismade possible through the partnership of dozens of media/communications companies that make up theCentrSource network such as AOL Canada and Reader’s Digest.
