The German express company trans-o-flex has unveiled its new group brand name as trans-o-flexLogistics Group to deliver on its strategy of international expansion in Europe.
“In the last few years we have founded or acquired businesses both in Germany and in othercountries,” said Klaus Heinz, trans-o-flex CEO. “Now that we have successfully integrated thecompanies, it was time to create a uniform public identity and at the same time to emphasise thatwe are now much more international.”
The re-branding of trans-o-flex will be carried out step by step. The new logo and company nameof trans-o-flex Logistics Group will be introduced to Germany as well as to the foreignsubsidiaries like Belgium and the Netherlands. German-language logos such as“Schnell-Lieferdienst,” “Logistik-Service,” “Transport-Logistik” or “Linienverkehr” will no longerbe used.
The express company will change all slogans and service descriptions into the English languagein order to represent its internationality. The branding will be changed on letterheads, businesscards, buildings, vehicles and driver uniforms as new supplies or modernisation become due.
“It’s not just a question of keeping down the costs of the changeover, but also of makingourselves and others continuously aware of it,” concluded Heinz. “Along with our customers andemployees, we are well on the way to being a truly European company.”
