Austrian Post has acquired a 100% shareholding in the Hungarian mail delivery company Cont MediaHungary kft., under its regional expansion strategy in Central and Eastern Europe.
Cont Media, the number two supplier in the unaddressed direct mail market, generates annualrevenues of €10 million. It has 43 employees and a delivery staff on contractual basis ofapproximately 2,000 people distributing 947 million advertising brochures each year.
Through the acquisition of Cont Media, Austrian Post optimally complements its existingnetwork to Western Hungary and Pest. The group already bought the leader in the market segment,feibra Hungary, and now has a market share of 60% through the two companies. With the acquisition,Austrian Post now has a nationwide logistics network for distributing advertising brochures on theHungarian market.
Earlier this year, Austrian Post announced it will expand its logistics infrastructure inEastern Europe. In addition to Hungary, it currently has subsidiaries in Slovakia, Czech Republic,Croatia and Serbia.
