DPD has launched a new modeshift™ campaign promoting its product DPD Classic and committing itsselfto sustainable development under the slogan “Why fly parcels in Europe?”.
As part of the new campaign, the multi-language website www.whyflyparcels.com representsdifferent aspects of DPD’s sustainability strategy introducing the modeshift™ concept as well asthe ECO Calculator. This web-based calculator which calculates the CO2-equiv. emissionsrepresenting all green house gases produced during the transportation of package consignments byroad and in the air.
The company’s strategy for ecologically and economically sound trade is helping shippers makea better choice. With whyflyparcels.com DPD shows that flying parcels within Europe can create upto eight times more CO2 equiv. although air freight remains the ideal method of transport for goodsare required urgently such as relief supplies, high-value goods or spare parts that need to betransported over great distances. The company points out that there are numerous non time-criticalgoods and that could easily be transported by road and not by air.
The ECO Calculator allows customers to compare the effects of the two transport modes by roadand by air on climate change. The simulation is based on a totally virtual network and uses data toreflect the reality in a best possible way. It has been supported and assisted by an independentsustainable development agency O2 France relying upon expert sustainable development knowledge.
DPD majority shareholder GeoPost is currently defining its Sustainable Development strategy.DPD offers its customers a network with more than 500 depots in 39 countries, more than 22,000employees and 15,000 vehicles employed to transport two million parcels each day.
