DHL has launched a major new marketing campaign in the USA publicising its international and groundservices through television, newspaper and online ads.
The campaign, called “Stickers” for its use of simple icons to highlight product offerings,will focus on the carrier’s “superior customer service” and educate people about DHL’s full-serviceofferings.
“Stickers” is to build upon the company’s 2005 “Customer Service is Back in Shipping”campaign by focusing on DHL’s core overnight, international and ground services and demonstratingthe company’s continued dedication “to consistently going above and beyond for its customers andtheir business”, DHL said in a statement.
DHL has recently completed a $1.2 billion investment in its US domestic network andinfrastructure, including an expanded primary air and ground hub in Wilmington, Ohio, seven newregional sorting centres and the development of new, state-of-the-art distribution facilities forthe East and West Coasts in Allentown, Pennsylvania, and Riverside, California.
“DHL’s operational improvements and network investments demonstrate our continuing commitmentto delivering outstanding service, but we know that delivering a superior customer experience isnot just getting your package from A to B – it’s everything that comes in between,” said HansHicker, CEO, DHL Express USA.
“Everyone at DHL is dedicated to delivering on the promise of a superior customer serviceexperience, changing the way the industry does business and helping our customers succeed.”
