Dubai-based express and freight transportation group Aramex said it has been recognized andawarded by the Superbrands Organisation for the second consecutive year as one of the super brands
of 2006 in the United Arab Emirates.Fifty of the world’s top brands were selected by the Superbrands Council UAE Chapter, whichcomprises top executives representing leading companies and organizations in the UAE. Aramex,together with highly revered local and international brands, was featured in the second edition ofSuperbrands UAE book, which chronicles a comprehensive insight into the brands including history,achievements, products and ideology.
Attaining Superbrand status is a testimony to Aramex strong presence in a highly competitivemarket such as the UAE. It attests to the sound business strategy adopted by Aramex to not onlycompete but also thrive in its chosen markets in the midst of global giants of the transportationbusiness.
