Nine national organizations serving small business interests are among the founding members ofthe United States Postal Service’s Small Business Marketing Council. The council’s objective is to
serve and address the postal needs of the nation’s 20 million small businesses and will focus ondeveloping this vital economic sector’s ability to grow and prosper through the use of mail as abusiness and marketing vehicle. “The Small Business Marketing Council is an opportunity for thePostal Service to expand its outreach to the small business community,” said Anita Bizzotto,Executive Vice President and Chief Marketing Officer. “Not only does it give us an opportunity tomake this community aware of our products and services, it provides a forum where we can build abetter understanding of the needs and challenges faced by small business across the country.”Bizzotto will co-chair the council with Gene Del Polito, President, Association for PostalCommerce.The founding members of the Small Business Marketing Council are: National Small BusinessFoundation, Association of American Chamber of Commerce Executives, National Black Chamber ofCommerce, The U.S. Hispanic Chamber of Commerce, The U.S. Pan Asian American Chamber of Commerce,National Association of Women Business Owners, National Restaurant Association, Association ofSmall Business Development Centers, American Society of Association Executives, “This councilbrings associations serving small businesses together with the Postal Service in a formal way,”said Del Polito of the Association for Postal Commerce. “It strengthens the partnership between themailing industry, the Postal Service and its business customers, and has the potential to openexciting and new avenues for growth opportunity.”
The Association for Postal Commerce and the Direct Marketing Association also have joined thecouncil as members. The Small Business Marketing Council will work with USPS to address andunderstand the domestic and international needs of small business. Council activities may includeseminars, workshops, trade show exhibits, publications and electronic media sponsored by itsmembers. Small business market research conducted by the council also is planned.
