Dutch Softdrinks manufacturer Vrumona has chosen for a partnership with TNT Benelux &Multi Country Logistics. Vrumona has engaged the TNT Logistics site at Maarssen to handle its point
of sale materials (POS) for the coming years. Implementation of the Vrumona account began on 4April 2005.Vrumona is a wholly-owned subsidiary of Heineken. Unlike its parent, Vrumona does not make beer,but soft drinks, fruit juices and mineral waters. The company’s own brands include Sisi, RoyalClub, Crystal Clear, Sourcy and Xi. Vrumona also makes and sells under licence beverages thatinclude Pepsi-Cola, 7Up and Schweppes. Approximately 450 people work at the company. According toJeroen Tjepkema, Purchasing Director at Vrumona, TNT was arwarded the contract because itsoffer turned out to be the best in a benchmarking process taking into account experience,innovation, price/quality ratio and the geographical positioning of the TNT warehouses near by theproduction site in Bunnik (NL).
Patrick van Son, Business Development Director at TNT Logistics Benelux, said: “Winning theVrumona account is an important step for TNT Logistics Benelux. Our experience and expertise inMaarssen in storing POS materials fit in seamlessly with Vrumona’s wishes. Given the carefultendering procedure Vrumona followed, this contract is confirmation for TNT Logistics Benelux ofthe good price/quality ratio of our services and shows the confidence that exists in our focus oncontinuous improvement”.
