DPDgroup has launched a new marketing campaign across Europe labelled ‘We all share the #Same Address’ to highlight the importance of delivery services during the coronavirus lockdown and after its volumes surged by 30% in April and May.
The Covid-19 pandemic has highlighted how essential delivery services are, with drivers in the frontline to deliver individuals, pharmacies, hospitals, businesses and other recipients, La Poste’s European parcel delivery network explained.
At the same time, e-commerce surged beyond expectation during the pandemic and continues to grow. The worldwide e-commerce share of global retail sales is forecast by eMarketer to grow to 20% this year compared to 14% in 2019.
In April 2020, when lockdown was a reality in most European countries, and in May, as widespread restrictions remained, DPDgroup delivered in total more than 300 million parcels in Europe, up by 30% compared to the same period last year.
B2B parcel deliveries have been severely impacted by the pandemic but have proven vital for sectors such as food and healthcare, the company pointed out. In parallel, B2C deliveries have risen dramatically as online shopping has surged in many countries.
DPDgroup underlined that it also supported retail customers to develop their online sales, and continued to deliver to individual customers for whom online shopping and home delivery were the only way to be outfitted with children’s games, electrical goods or sports equipment.
Delivery services are an essential human service
“As logistics and delivery experts, our role has been vital in maintaining the economic and social lifeline between businesses and consumers and to respond to the drastic change in requirements that arose from this crisis. We have a role and responsibility to uphold as an indispensable link in the success of B2B and B2C businesses,” commented Boris Winkelmann, Executive Vice President of GeoPost / DPDgroup.
Being recognised as a helpful service in these difficult times, DPDgroup and its subsidiaries experienced a groundswell of thanks and appreciation from customers in communities everywhere for having maintained their services.
In this context, today more than ever delivery services have emerged as essential, a human to human service that has been and still is a key activity helping local communities and the world go round, according to the company.
People delivering for people as we all share the #SameAddress
In response to these developments, DPDgroup decided to focus this year’s digital marketing campaign on people. The campaign, featuring a delivery-focused video, will run for three weeks in 19 countries through diverse digital channels, including social media.
“As the largest international parcel delivery network in Europe, DPDgroup strongly believes we are all interconnected and neighbours… Because if there is one thing the virus has shown us, wherever you live, wherever your parcels are delivered, we are one community… we all share the #SameAddress,” the company explained.
DPDgroup, which delivers 1.3 billion parcels a year, sees itself as the largest international parcel delivery network in Europe.
