FedEx is re-launching Bongo International, the international e-commerce provider acquired in late 2014, under the name FedEx CrossBorder to expand its global e-commerce portfolio.
As a subsidiary of FedEx Trade Networks, the group’s international freight forwarding arm, FedEx CrossBorder offers e-commerce technology solutions that enable e-tailers to navigate common cross-border selling challenges —such as regulatory compliance, secure payment processing, multi-currency pricing, or credit card fraud protection— and offers access to e-commerce shoppers around the globe.
“Customers are looking for ways to tap into e-commerce markets internationally, and FedEx CrossBorder helps provide that access,” said James R. Muhs, president and CEO, FedEx Trade Networks. “FedEx CrossBorder expands the FedEx portfolio and provides e-tailers with opportunities to ship locally and grow internationally. E-tailers ship their orders to one of our domestic locations, and FedEx CrossBorder gets the orders to the customers’ international destinations.”
FedEx CrossBorder e-commerce solutions can work within a business’ existing website and shopping cart platform for a secure and integrated checkout experience that allows e-tailers to maintain their brand identity and customer experience with the opportunity to reach new customers in more than 200 countries and territories.
“Only about one third of U.S. based global e-commerce sites accept foreign currencies, and research tells us that customers are more likely to abandon shopping carts that only show U.S. dollar pricing,” said Chip Hull, vice president, FedEx CrossBorder.
“FedEx CrossBorder addresses international purchasing obstacles with a seamless checkout and delivery approach that accepts over 80 currencies, provides 15 payment options, manages multiple delivery options, and offers credit card fraud protection, all through a single platform.”
The introduction of FedEx CrossBorder comes at a time when global e-commerce is growing, with online buying behavior representing over $1 trillion in sales per year. That number is forecasted to nearly double within four years.
