PostNord Denmark has signed a partnership with Chinese e-commerce giant Alibaba Group to “make it easier and cheaper for Danish and Nordic e-retailers to reach affluent Chinese consumers”, with the deal to boost parcel volumes from the Nordic region to China.
Through the agreement, PostNord has the right to set up a Nordic platform on Alibaba’s shopping portal Tmall Global.
“China has about 350 million consumers who shop online, and Alibaba Group is the biggest e-commerce player. So we are thrilled about this collaboration, which makes it possible for us to help Danish and Nordic businesses sell their products in China, while we handle shipping,” said PostNord’s Head of business area eCommerce & Logistics, Peter Kjær Jensen.
In turn, Alibaba Group sees the collaboration as an important opportunity for Chinese consumers to get access to quality products from Europe.
“Danish and Nordic brands will now be exposed to the more than one hundred million Chinese consumers who visit our platform in search of unique, international products. We see the collaboration with PostNord as a central partnership in Europe that gives Chinese consumers access to high-quality products,” Amee Chande, Alibaba Group’s country manager for the UK/Ireland and the Nordic region, confirmed.
PostNord explained that the Nordic platform targets in particular companies who are not yet established in China or want to broaden their e-commerce target groups to include Chinese consumers as well.
In China, PostNord Denmark has been previously working for some time with China Post, whose portal ule.com served as a gateway for numerous Danish e-retailers who wanted to enter the Chinese market.
