DHL Parcel, Henkel (producer of German major detergent brand Persil) and cleaning company Stichweh have launched the first online cleaning service in Germany enabling customers to send in their textiles to be cleaned and get them back fresh and clean in three days.
To use the new service “Persil Service online”, customers need to register via the website www.geschickt-gereinigt.de and order a shipping label to dispatch their textiles via DHL’s climate-neutral delivery service DHL GoGreen.
The parcel can be handed in either at a post office, at a DHL Packstation, at a parcel shop or given directly to the postman. Within the next three days, customers get their clothes, cleaned and ironed, delivered to their desired address.
If the order value exceeds €25 or at least seven items are sent to be cleaned, the delivery is for free for the users of the service.
"As an innovation leader in the parcels industry, we are always looking for opportunities to promote future-oriented solutions together with strong partners and to set trends. This new service once again shows the various options that we, as a logistics provider, can implement together with e-commerce companies," Thomas Ogilvie, Member of Management Board at DHL Parcel Germany, said.
The service is unique in Germany and sets new standards and terms of flexibility while responding to the highest quality standards, Henkel said. “We offer our customers a convenient and time-saving solution that lives up to their increasingly mobile lifestyles,” commented Thomas Schuffenhauer, Director, New Business, at Henkel Laundry & Home Care.
The customers’ textiles are cleaned at Stichweh’s newly constructed central operational centre in Hannover where the most advanced technologies are used with the aim to offer the best possible services as environmentally friendly as possible. “The energy and water consumption per garment is lower through optimal utilisation and modern machine technology than with any other handling,” Dr. Hanno Ziehm, CEO of Stichweh AG, said.
In terms of packaging, the "Persil Service online" also offers an advanced solution: instead of the usual materials such as plastic and wire holders, shipping cartons from recyclable raw materials are used so they can be used both for sending and returning the textiles.
Through DHL GoGreen’s service, the greenhouse gas emissions generated through transportation and handling of the shipments are fully offset in climate protection projects.
Henkel and Stichweh, as a leader in textile care, have already been working together successfully for many years. In 2011, they have launched the “Persil Service” with around 11,000 customers from more than 170 companies in Germany already using it. It enables employees to hand in their wardrobes at one of the service stations at their office and then pick them up cleaned. This success has led to further development of the concept in cooperation with DHL as the new logistics partner.
