DPD Germany has won a Digital Transformation Award 2015 with first place in the 'Product and Service' category for its Predict service.
The well-wishers present included Dorothee Bär, Secretary of State in the Federal Ministry of Transport and Digital Infrastructure, and Miriam Meckel, Editor in Chief of the "Wirtschaftswoche" business journal. The awards, which are organised by "Wirtschaftswoche" and the neuland strategic and management consultancy, are presented under the patronage of Alexander Dobrindt, Federal Minister for Transport and Digital Infrastructure.
The award is presented by the jury in recognition of "flagship digital projects" which highlight best practice approaches to the successful implementation of digital change – for example the Predict service with which DPD provides consignees with an exact delivery forecast, map-based live tracking and flexible options for redirecting deliveries. In stating its reasons for the award the jury attached particular importance to the fact "that the focus is on the requirements of the customer, and that comprehensive digital and mobile interaction between DPD and the consignee achieves a maximum of transparency and flexibility".
"Over the past two years DPD has achieved innovation leadership on the B2C parcel market with a range of digital services", explains DPD CEO Boris Winkelmann. "This award confirms that our digital solutions are right up with the times. With this wonderful encouragement behind us we will continue to exploit the digital possibilities available in parcel shipping to the full."
In addition to the digital service experience offered, the decision of the jury was also based on an analysis implemented by the neuland digital consultants, which uses a range of criteria to evaluate the digital penetration within a company. In this respect DPD made a strong impression with an outstandingly high 90% level of digital penetration. Special praise was awarded to aspects such as DPD's open online community, with which the company offers a dialogue with developers in the integration of e-commerce platforms.
DPD launched its Predict service in Germany in July 2014. With this service DPD provides a delivery time forecast which is precise down to the last 30 minutes. On an online map consignees can check in real time where their parcel is and how many more stops the parcel courier still has to make. Until just before the actual delivery parcels can also be redirected online or on mobile devices using a range of options. The possibilities include delivery to a specified neighbour, to a different address or to a Pickup parcelshop, and delivery on a different date.
In addition DPD also applies various digital channels in the interaction with customers and consignees. The latest example of this is the newly designed app with which DPD set a new benchmark on the parcel market in September of this year. The DPD app enables consignees to track their parcels on all digital mobile devices such as their smartphone or tablet using DPD's Live-Tracking service, and of course to redirect them if required. On request they can also be informed by push messages about the latest delivery status of their parcel. These services, which include the mobile parcel label launched earlier this year, are also available on the Apple Watch.
