Canon Singapore has collaborated with Singapore to build and support its first official web store, the Canon eShop (shop.canon.com.sg), to digitally extend its retail presence and enhance customer experiences.
This collaboration sees Canon deepening their relationship with SingPost by leveraging SingPost’s growing capabilities in providing end-to-end eCommerce logistics solutions.
SingPost’s solutions are helping monobrand eCommerce players like Canon Singapore strengthen their offerings in this part of the world. More and more industry players are jumping onto the bandwagon, especially when the B2C eCommerce market in Asia Pacific is expected to hit US$175 billion by 2016.
“In this digital age, a segment of customers appreciate the convenience, accessibility and option to research and shop online. Our customers’ needs are important to us and we aim to deliver a multichannel approach for a seamless Canon experience," said Edwin Teoh, Assistant Director, Consumer Business Marketing, Canon Singapore. “The Canon eShop complements our physical retail network, an integral part of our business that offers the tactile experience whilst essentially offering our customers more options.”
Marcelo Wesseler, CEO of SP eCommerce, said: “SingPost’s strong track record in localized eCommerce puts us in a unique position to connect brands with their consumers in the digital retail space. To meet the evolving appetite of consumers, we are continuously enhancing our eCommerce solutions to cater to the needs of our B2C customers and ultimately those of their consumers. We are committed to being the eCommerce enabler and very happy to be working with an exciting brand like Canon.”
The strong logistics ecosystem that SingPost has built makes it a good facilitator and accelerator for eCommerce in this region. SingPost’s solutions complement Singapore as a superior incubator for eCommerce as advanced digital payments and security platforms are also readily available.
