Online shoppers in Germany aged 18-24 have especially high expectations when it comes to delivery of their orders, according to the latest survey by MetaPack, a leading supplier of shipment management solutions for e-commerce.
Conducted by the market research institute Now on behalf of MetaPack, the study focusing on delivery options showed that 41% of the young German e-shoppers surveyed value free delivery the most while 34% consider rapid delivery the most important criterion. The majority of the respondents (82%) plan to test same-day delivery this year and 56% would even like to try delivery via drone.
For the vast majority (92%) of German e-shoppers in the age group of 18-24, a positive delivery experience is a good reason to continue shopping with a particular retailer.
Henning Berndt, Managing Director Central Europe at Metapack, confirmed the expectations of young online shoppers in Germany: “This target group requires an increasingly wider choice, more convenience and high flexibility from online retailers. In view of their ‘here and now’ mentality, they often perceive delivery times of their orders of over three days as impertinent.”
“Mail order companies should now think of how they can provide delivery on the same day, in the evening, to a nearby store or to parcel lockers. This way, they can meet the demands of their customers in a permanent way and differentiate themselves from competitors,” he added.
