Search

US same-day delivery start-up Deliv doubles presence to 17 markets

Deliv CEO Daphne Carmeli

Fast-growing US crowdsourced same-day delivery company Deliv is more than doubling its presence to 17 markets across the country to step up its high triple-digit growth achieved in the first half of this year.  

The Uber-style company, which uses on-demand private drivers to deliver goods for retail clients, is expanding into nine new markets that will enable it to cover more than 100 cities in five time zones, giving it “one of the largest same-day delivery footprints in the country”.

Deliv previously operated in Chicago, Houston, Los Angeles, Northern New Jersey, San Francisco and the broader Bay Area, Seattle and Washington, D.C. The new markets include Atlanta, Boston / Cambridge, Dallas / Fort Worth, Honolulu, Las Vegas, Miami / Fort Lauderdale, the New York City metro area (including Brooklyn, Queens and Western Long Island), Orange County and Philadelphia. The markets, including surrounding areas, will go live by the end of August with New York launching in early October.

"Today's consumers want the convenience of picking exactly when their packages will arrive – not sometime in the next two to five days or sometime before 8:00 pm. It's no surprise we've experienced an organic growth increase of 800% in the first half of this year compared to the same period last year," said CEO Daphne Carmeli.

California-based Deliv provides scheduled, same-day delivery and returns for some 250 retailers, including well-known retailers such as Macy's, Bloomingdale's, Williams-Sonoma, Foot Locker, 1-800-Flowers and others, and has partnered with the country’s six largest mall operators who manage nearly 800 malls across the country in total.

According to Carmeli, the demand for scheduled, same-day delivery is accelerating across retail segments. The company, which acquired Chicago-based WeDeliver in June, has plans to announce additional national partners later this year.

In parallel, major clients Macy's and Bloomingdale's announced they will offer same-day deliveries of online orders in Deliv’s 17 US markets, using its newly-expanded network.

"When we piloted same-day delivery in eight markets initially last fall, we learned that our customers appreciate the additional option of having their purchase brought to their home or office in a matter of hours. It is an important part of our value proposition as an omnichannel retailer serving customers who shop our stores, websites and apps whenever, wherever and however they prefer," said R.B. Harrison, Macy's, Inc. chief omnichannel officer. "Our ability to expand same-day delivery is rooted in local merchandise inventories at Macy's stores, as well as a newly expanded delivery footprint of our partners at Deliv."

Deliv also announced the launch of a returns service. Returns are available for Macy's and Bloomingdale's in Chicago, Los Angeles, San Francisco and the Bay Area. To schedule a return, customers just go to the Macy's or Bloomingdale's website to authorise their return and Deliv will pick it up during a scheduled time frame and send it back to Macy's or Bloomingdale's.

Deliv says it “powers” omnichannel retailers, brick and mortar retailers and e-commerce companies to compete with Amazon's same-day delivery programme (Prime Now) by turning their thousands of stores or other local inventory into local fulfilment centres.

For omnichannel retailers, the power and leverage of Deliv's business is that once a retailer integrates with Deliv's API, they simply add zip codes to a database file to be live in any store across any new market. One integration means thousands of stores are available to fulfil same-day deliveries, the company explained.

The technology-based delivery service operates an Uber-style business model, using on-demand private drivers to deliver goods within cities. This enables it to offer lower rates than courier and parcel delivery companies. Drivers are rated by customers and by Deliv operational staff. Deliv does not release information about its revenues, volumes or number of drivers.

© 2025 CEP Research copyright all rights reserved.