Royal Mail has enhanced its in-house IT capability through the purchase of StoreFeeder, aprivately-held UK-based company that developed a parcel technology tool for the British group.
StoreFeeder built Royal Mail’s consumer and small business shipping tool, Click and Drop, whichwas launched in October 2014. As well as allowing consumers and small businesses to ship with RoyalMail within a few clicks, Click and Drop enables eBay sellers to integrate their accounts and buyand print postage labels without manually inputting the address of each individual buyer. Click andDrop now also offers Paypal as a payment method in addition to credit and debit cards.
The purchase of StoreFeeder will support Royal Mail’s continuing efforts to enable customers ofall sizes to connect and ship parcels easily through online tools and Application ProgrammingInterfaces (APIs). StoreFeeder will continue to operate in the same way for its existingclients, however.
Nick Landon, Managing Director of Royal Mail Parcels, said: “Having successfully developed andlaunched our new shipping tool which has worked very effectively through the busy Christmas period,the acquisition of StoreFeeder was a clear strategic choice. I’m delighted that we will now be ableto accelerate the development and release of even more tools to make shipping parcels with RoyalMail easier and more convenient.”
