UPS has launched a new mobile app for Amazon’s Kindle Fire tablets giving customers moreconvenience to track and manage their Christmas shipments in a quick and easy way as it gears up
for this year’s ‘Peak Tracking Day’.The company estimates next Tuesday (December 17) will become its 2013 Peak Tracking Day withmore than 78 million online package tracking requests.
The new UPS app for Amazon’s Kindle Fire devices enables customers to track and ship theirpackages, find nearby The UPS Store locations and manage shipments through UPS My Choice byrerouting and rescheduling their shipments for more convenient delivery.
One of the newest features available for all UPS mobile apps, including the Kindle Fire app,allows customers to log in using their Facebook account credentials, giving them one less usernameand password to remember.
“We continue to see growth in the e-commerce market,” Alan Gershenhorn, chief sales, marketingand strategy officer for UPS, said. “Residential deliveries account for more than 40% of our totalUS volume. There is growing consumer demand for both online shopping platforms and technologieslike the new Amazon Kindle Fire UPS App, which we have designed to provide our customers with addedaccessibility, whether they are looking for the nearest The UPS Store or checking to be sure amuch-anticipated holiday gift arrives in time.”
Aaron Rubenson, Director of Amazon Appstore, said: “At Amazon, we know that customers love topurchase products online and want fast, accurate information when tracking their purchases. The newUPS app for Kindle Fire puts a wealth of information at customers’ fingertips, making their holidayshipping experience even easier.”
In this year’s ‘Pulse of the Online Shopper study’, the company already highlighted theimportance of digital and parcel tracking technologies for the retail and shipping industry, withnearly 7 out of 10 online shoppers citing online access as their preferred method of access toretailers. 97% indicated that they see the value of parcel tracking services.
