Hermes is launching a major facelift of its 14,000 parcel shops across Germany to make them morevisible to customers and to differentiate itself more strongly from competitors.
The completely revised shop design, featuring the well-known blue corporate colouring, includesa striking shop window design that clearly identifies the shop from the outside as a Hermes parcelshop and uses high-quality displays.
“As the first parcel service provider in Germany, we already recognised back in the 1990s theclear advantages of a parcel shop system compared to a rigid branch network. We are proud of thispioneering achievement which is now visible in the shop design,” said Frank Iden, managing directorof the Hermes parcel service in Germany.
“The new corporate image is designed in a deliberately eye-catching way and through a strongerblue component contributes to a considerably better perception in the street. This is beneficialnot only for Hermes but also for the retail partner as well,” he added.
Hermes has developed the new design in cooperation with the Hamburg-based advertising agencyKNSK. It will be implemented across all its parcel shops in Germany. There are various outdoor andindoor advertising materials available for free to the contractual partners.
Since opening its first parcel shop in February 1999, Hermes has massively expanded its point-of-sale network. With around 20,000 parcel shops Europe-wide, it now has the largest parcel shopnetwork for private parcel shipping. The parcel shops are located for example in supermarkets,kiosks and petrol stations.
Unlike competitors currently building their own networks, Hermes said it is already focusing onoptimising on-site services. For example, an increasing number of parcel shops are now also open onweekends and in the late evening. In addition, customers also have the opportunity to get theirgoods delivered directly to a parcel shop, if requested, to be picked up within ten days.
“Our ideal is a shop system which is available in direct proximity to customers round the clockon as many days as possible,” Iden concluded. “A further expansion of the network, however, onlymakes sense on a selective basis since we already have an optimal coverage across Germany, withconsistently good accessibility.”
