German logistics group Hermes has won a wide-ranging European contract to set up and run awebshop for a new jewellery brand of Austria’s Swarovski Group, including warehousing and delivery
to customers in Germany, Austria and the UK.E-fulfilment provider Hermes NexTec, specialised in e-fulfilment for the fashion industry, willbuild up an online presence for Swarovski’s new multi-brand retail concept Cadenzza. This meanssetting up, operating and developing the Cadenzza online shop, including marketing, customerservice and other services. The concept will be implemented in cooperation with the Cologne-baseddigital marketing agency d-SIRE that will be responsible for the design.
Hermes NexTec’s software solution that is already being used for several international web shopswill also serve as Cadenzza’s platform. Cadenzza’s online store will be initially launched inGermany, Austria and the UK by the end of 2013.
Other Hermes subsidiaries will also be involved. Hermes Fulfillment will be responsible for thewarehousing and financial services of Cadenzza, while the Hermes delivery companies in Germany,Austria and the UK will distribute the products to the end-customers.
Holger Lendner, Hermes NexTec managing director, said: “While there are several full-servicee-commerce providers, only very few concentrate on exploiting international online shop concepts infashion and lifestyle in the same way we do. As part of the Hermes trade and logistics group, weare the only company in this field to offer all services internally that are needed in moderndistance trade. These include distribution, warehousing and returns management. Such an all-in-onepackage is very interesting for more and more companies as it saves costs and creates synergyeffects. This was also what convinced Cadenzza.”
Taro Nordheider, Executive Vice President, Swarovski, commented: “With Hermes NexTec, we havewon an experienced partner using its e-commerce know-how to support the expansion of our brand inall target markets worldwide. It will also benefit our customers who can look forward to acompletely new shop concept with many game-changing functions, from the end of 2013 onwards.”
