DHL has supported this week’s New York Mercedes-Benz Fashion Week as its official logisticsprovider shipping the Spring 2014 collections of the world’s top designers and fashion brands to
New York, ready for the runway.The Mercedes-Benz Fashion Week, from September 5-12, covered seven days with nearly 90 designersfrom more than 30 countries presenting new fashion trends. As part of the ‘backstage heroes’ team,DHL handled everything from the delivery of haute couture masterpieces to equipment to and fromcatwalk venues. Fashion customers range from multinational retail groups with complex distributionrequirements to small, independent boutiques requiring customised service.
According to the Rakuten E-Commerce Index, an independent global shopping trend survey publishedin August, global e-commerce growth is expected to reach $1.2 trillion in sales this year. It isdriven to a great extent by consumer demand for clothing and accessories, with the Americas and theUSA being at the forefront with the highest percentage of online fashion shoppers, followed byBrazil.
Responding to this growth, DHL has developed shipping solutions that give designers and fashionretailers the ability to sell their fashion via online or mobile applications. For example,Snapette is an e-tailer that allows users to shop for more than 200 top brands and retailers infashion capitals worldwide. It has built integrated purchasing and shipping capabilities, using theDHL platform as a shipping option, into its mobile application.
“The ability to offer customers consistent transit times – for instance from remotemanufacturing locations in Asia to our DHL facilities across the region – not only providescustomers with peace of mind but also with full visibility of their shipments across the supplychain,” Tim Robertson, vice president of marketing & sales, said. “Whether you are a boutiquedesigner or large fashion house, our expertise in trade regulations, transportation, consolidation,warehousing and value added services gets fashion collections into the hands of consumers at recordspeed.”
DHL offers designers and fashion houses the opportunity to use its GoGreen carbon-offsettransport services for their collections, as sustainable delivery becomes increasingly important inthe fashion industry.
“Behind the glitz and glamour of the red carpets and the runways is an incredibly demandingschedule and DHL excels at meeting our requirements for timeliness and cost efficiency – whether itis for a renowned designer or small entrepreneur just starting out,” said Jarrad Clark, GlobalCreative Director for IMG Fashion Events and Properties. “Its worldwide network, knowledge andexperience of the fashion industry and local customs procedures have proved invaluable duringMercedes-Benz Fashion Week.”
DHL provides tailor-made logistics solutions for a total of 30 global Fashion Week events across15 cities, including its partnership in New York City since 2007.
