Deutsche Post is to close Adcloud, an online marketing subsidiary that it bought in 2011, butinsists it remains committed to the “attractive and growing market for online marketing”.
The company said that “for business reasons”, Adcloud GmbH would cease operations by the end of2013, describing the move as a “streamlining of the structure” of its online marketingsubsidiaries. It said its other online marketing subsidiaries nugg.ad, intelliAd and optivo would “continue to cover the attractive display, search and e-mail marketing channels”.
Ingo Bohlken, CEO for Dialogue Marketing at Deutsche Post, commented: “Deutsche Post willcontinue to invest in the attractive and growing market for online marketing. Our goal is tofurther expand our position as a neutral provider of technological infrastructure services.”
Founded in 2009, Adcloud is a marketplace that brings together buyers and sellers of onlineadvertising space. Deutsche Post’s commitment to the online marketing business was underlined byits acquisition last month of optivo, one of Germany’s leading email marketing specialists,claiming that its research indicated that the future of marketing “lies in intelligently integratedcampaigns that combine the strengths of both online and offline media”.
