DHL UK’s specialist drinks distribution arm Tradeteam has been appointed the ‘StrategicLogistics Partner’ of the Bramwell Pub Company, to improve the efficiency of drinks ordering and
delivery to its 179 pubs and bars across England.The partnership follows a review of the business “to ensure consistency across service,standards and delivery”, DHL said.
Roger Moxham, CEO of the Bramwell Pub Company, said : “This appointment sees us take one steptowards our goal of streamlining our business to make it more efficient and enabling our licenseesto focus on delivering what matters most: compelling customer service and driving sales.”
Gavin Murdoch, Managing Director of Tradeteam, added: “As Bramwell’s primary drinks logisticspartner, we look forward to working closely together and applying our sector expertise to driveefficiency across Bramwell’s entire operation.”
Tradeteam delivers to more than 30,000 ‘on trade’ outlets each week and carries out more than7,000 primary ‘off trade’ trips every month, picking 50 million items per year with a 99.88%accuracy rate.