British parcel carrier Interlink Express has unveiled a multi-million pound refresh of itscorporate branding after generating strong growth last year.
The franchise business, owned by GeoPost and operating separately to DPD UK, will roll outthe new look from this month across its fleet of 2,500 vehicles and 97 depots and will include newuniforms for staff, signage and marketing materials.
While the new branding retains the familiar Interlink ‘look and feel’, the refresh featuresa redesigned company logo and a bolder use of colour to create a contemporary and striking visualidentity.
On the larger line-haul vehicles, the new look makes more prominent use of the company’scorporate blue and red, bleeding the colours onto the cab and over a larger area of the trailer.The collection and delivery vans feature a much larger ‘Interlink Express’ logo which helps tocreate a striking livery.
The brand refresh follows a period of sustained growth for the franchise operation which issplit equally between B2C and B2B traffic. In 2012, Interlink Express enjoyed a record year, makingover 19 million stops, which is an increase of 20 per cent on the previous year.
Dwain McDonald, Interlink Express’ CEO commented: “Interlink Express is a thriving andprofitable business. Our success has been driven by our extensive use of innovative technology likeour one-hour delivery timeslot service, Predict, which enables up to 97 per cent of parcels to bedelivered right first time. This coupled with local franchisees who are in tune with their localbusiness customers, means that we are able to provide a first class, flexible service.
“We have a highly visible presence on the UK’s roads, so it is essential that we maintain astrong corporate identity. While retaining the core elements of the Interlink Express brand, thisrefresh reflects the dynamic future for our business and gives us a really striking visual identityto match the strength of our customer service.
“This is just part of our ongoing, long term investment in the Interlink brand to make surewe have the best technology and service proposition possible for our customers. It is importantthat our fleet looks great, that all the vans are new and that our staff are professional and looksmart. That’s what helps to differentiate us and it is something we are absolutely committed to,”he concluded.
