DHL and Formula 1 have extended their global partnership which sees DHL provide logisticsservices and sponsorship for the high-profile motor racing championship.
The deal, which will see DHL maintain its Official Logistics and Global partner designations formotor sport’s elite competition, continues a longstanding partnership that officially began in2004. DHL will also continue to sponsor the DHL Fastest Lap Award in recognition of the driver whodelivers the highest number of fastest laps throughout each FIA Formula One World Championshipseason. The length of the contract extension was not disclosed.
As Official Logistics partner, DHL will continue to provide a comprehensive range of logisticsservices in support of the FIA Formula One World Championship, including express, ocean and airfreight, customs brokerage and specialist handling at race circuits. DHL said the “complementarystrengths” of its logistics and express divisions will ensure that the challenge of shippingdiverse, sensitive and high value items such as race cars, components, broadcast equipment and fuelover 19 race locations across 5 continents within demanding timeframes is met.
“Formula 1 is a perfect fit for DHL’s world-class portfolio of global partnerships, and weare delighted to be extending our cooperation with Formula One Management and the teams,” saidRoger Crook, CEO DHL Global Forwarding, Freight. “Our partnership is built on a shared commitmentto values such as speed, precision and conquering new frontiers. DHL has long been a pioneer inglobal transportation and supply chain management and has over 25 years of experience inmotorsports logistics, specifically. We are confident that we can continue to add exceptional valueto Formula 1 as it expands to new markets and continuously innovates to deliver excitement to itsglobal fan base.”
Bernie Ecclestone, Formula One Group CEO, added: “We are very pleased to be continuing ourwinning partnership with DHL over the coming seasons. We have a longstanding operational andcommercial relationship with DHL, and we are more than happy to have DHL as one of our globalbrands again, who are dedicated to delivering exceptional quality. As Official Logistics partner,DHL continues to play an important role in Formula 1, and they in turn will benefit immensely fromthe opportunity to showcase their brand to one of the most committed and passionate global fanbases of any sport.”
Wolfgang Giehl, Senior Vice Presiden, Corporate Brand Marketing for Deutsche Post DHL,commented: “The real synergy of our Official Logistics partnership with Formula 1 lies in the factthat we are both truly global brands with a commitment to excellence in performance. DHL is able toshare the positive emotions and thrills of Formula 1 not just with the existing fan base of thesport, but with over 285,000 employees and millions of customers in over 220 countries andterritories worldwide. As a world leader in logistics, we are able to use a broad range ofmarketing platforms to demonstrate the values we share with Formula 1 and to tell the unique storyof how DHL works behind-the-scenes to help make this high-octane, extremely demanding sport acontinued success.”
