DHL is once again the Official Sponsor of the USA Sevens Rugby Tournament taking place thisweekend and the exclusive sponsor of the U.S. Rugby team.
The 2013 USA Sevens, the largest rugby tournament in North America, will be broadcast livethroughout the world as fans of 16 international teams descend upon Sam Boyd Stadium in Las Vegasfrom February 8-10.
“Truly a global sport, rugby demonstrates many of the key attributes that DHL lives andbreathes every day – speed, precision and great teamwork,” said Christine Nashick, Vice Presidentof Marketing for DHL Express U.S. “Initially a US-based company that pioneered a global industry,DHL is pleased to continue its relationship with USA Sevens and its exclusive sponsorship of the USTeam. Rugby provides an excellent platform to reinforce DHL as the international shippingspecialists.”
With exposure to 60,000 fans on site and millions watching the live international broadcastin more than 145 countries, DHL has a unique opportunity to showcase its brand to fans of one ofthe fastest growing sports in America with on and off-field advertising and the exclusivesponsorship of the U.S. team jersey.
“DHL has been an ardent supporter of rugby in the U.S. and worldwide,” said Dan Lyle,Tournament Director of USA Sevens. “DHL’s high-profile visibility throughout our global broadcastthat reaches 341 million homes and extensive on-site activation provides the company with a uniqueand compelling platform that only a global sport such as rugby can deliver.”
The three-day U.S. tournament in Las Vegas is Round 5 of the competition that includes stopsin Dubai, South Africa, New Zealand, Las Vegas, Hong Kong, Australia, England and Scotland. It will be broadcast live on NBC and NBC Sports.
