Online retailers in the Netherlands tend to underestimate the time needed to create and run aweb shop and over-estimate the loyalty of online shoppers, according to PostNL’s e-commerce
requirements survey 2013.Conducted by the Dutch market research company Intomart GfK, the white paper revealed that halfof the Dutch e-entrepreneurs often miscalculate the time they need to spend to set up and maintaintheir web store. Similarly, 50% of online shop owners consider internet shoppers more loyal thanthey really are.
Online consumers choose a web shop based on trust, reputation and transparency, the reportexplained. Clear information about prices and conditions as well as detailed product descriptionscan contribute to customers’ satisfaction with a particular web shop. Another important factor forpurchasing via internet is the possibility of returning the ordered products, especially with women(69%).
Carlos Mendes Aguiar, Director of Retail and E-Commerce Services PostNL, said: “We want ourcustomers to get more out of their online activities by showing what is involved in onlinebusiness. We can help these customers by offering our expertise in the field of logistics, webshops, (shop) traffic and data analysis. But we also listen carefully to our customers, followmarket developments closely and conduct market research regularly. This enables us to improve ourservices and help our customers with their online commercial activities. “
PostNL is active in the fields of mail, parcels and e-commerce and also offers services relatedto data and document management, direct marketing and fulfillment. It processes around 8.7 billionmail items (including 106 million parcels) annually and employs a total of approximately 65,500staff with operations in the Netherlands, Germany, UK, Italy, Belgium and Luxemburg.
