DHL Express is flying innovative fashions from around the world to Hong Kong ready for a majorevent in the city next week.
The express services provider has been appointed by Hong Kong Trade Development Council(HKTDC) as the official logistics partner for the city’s premier fashion show event, the Hong KongFashion Extravaganza 2013, for the second year. Taking place on 14 January at the Hong KongConvention and Exhibition Centre, this brings together over 1,500 merchandisers, celebrities,business elites and media in the city’s finest showcase of international fashion.
The Extravaganza will feature four internationally acclaimed designers and Hong Kongsupermodels will model designs on the catwalk. This year’s Fashion Extravaganza will showcaseLondon’s Holly Fulton, Beijing’s Chi Zhang, Paris-based designer duo Nana Aganovich and BrookeTaylor, and Hong Kong’s Johanna Ho. The event is part of the HKTDC Hong Kong Fashion Week, running14 – 17 January, which will feature some 1,800 exhibitors from 30 countries and regions.
DHL Express said it is providing door-to-door transportation for the show outfits andaccessories of the four participating international designers, ranging from full-size mannequins,showpieces to delicate earrings, totalling around 100 outfits. Importing them from the world’sfashion capitals into Hong Kong and re-exporting them back to Beijing, Paris and London after theshow demands flexibility and close coordination to deal with unexpected changes at short-notice asdesigners often have multiple shows back-to-back. DHL will also be responsible for ensuring thesmooth completion of all necessary documentation and customs clearance.
“We are proud to have once again been selected by HKTDC as the official logistics partner forHong Kong Fashion Extravaganza 2013,” said Ken Lee, Head of Commercial, Asia Pacific and ManagingDirector, Hong Kong and Macau, DHL Express. “We strive to understand the unique complexities andchallenges of every industry that we support, and fashion demands careful handling ofoften-delicate shipments coupled with the need for rapid and reliable delivery. Our expertise asthe international specialist means we can offer support in the world’s fashion capitals to ensureprompt delivery and comprehensive support throughout the process to ensure the designers’ outfitslook their best on arrival.”
Benjamin Chau, Deputy Executive Director for HKTDC, added: “This is the second year in a rowthat we have worked with DHL Express as the official logistics provider for Hong Kong’s premierfashion show event. With their persistently reliable, fast and careful service, we are sure thatour 1,500 participants will be treated to an excellent showcase of the very best in internationalfashion.”
DHL claims to be one of the leading international logistics service providers for the textileand garment industries, providing services ranging from procurement of material to sampleproduction, quality control, warehousing and processing of garments to direct delivery to shops.DHL’s customers include both small, independent fashion boutiques requiring a one-off service aswell as large retail groups with complex distribution requirements.
