DHL Express has supported the French Couture Week in Singapore and the world tour of Britishfashion designer Vivienne Westwood with its accessories showcase in Tokyo, Japan, as the official
logistics partner of Fashion Week events around the world.The French Couture Week took place at Singapore’s Marina Bay Sands, the world’s mostexpensive standalone casino property, from 30 November to 2 December 2012. Bringing the best ofhaute couture to Singapore for the second year in a row, DHL Express partnered with the FideFashion Weeks, the driving force behind Men’s Fashion Week, Women’s Fashion Week and French CoutureWeek.
In collaboration with the faculty and students of the Raffles Design Institute (RDI), DHL andFide Fashion Weeks launched the inaugural ‘Fide Fashion Weeks and DHL Fashion Design Competition’.It serves as a platform to identify young aspiring Singapore designers and to further the localfashion scene.
The 39 students participating in the competition drew inspiration from DHL’s business, itsred and yellow colours and its 40 year anniversary of operations in Singapore. From 114 sketchessubmitted for the initial round, eight designs were chosen for the finals incorporating thepackaging materials provided by DHL.
Herbert Vongpusanachai, Managing Director, DHL Express Singapore, said: “Fashion, just likeart, is a free expression of one’s creativity but with an eye for intricate details. Just as sharptailoring is crucial in fashion design; customised solutions are critical in fashion logistics. DHLis not just about delivering fashion to the global stage but we too want to champion and growSingapore’s own designers. The top eight finalists in the competition have successfullyencapsulated the spirit of DHL in the couture pieces that they have designed. It was truly amazingto see these exceptional design talents creating such exquisite pieces that incorporate DHL’spackaging materials that we use in our daily business.”
For the event in Tokyo at the Tsunamachi Mitsui Club on 29 November, DHL delivered theaccessories collection by Vivienne Westwood featuring accessories from the 2013 Spring/Summercollection under the title “Dressing Up – Showcase Special Accessories”. As the Official LogisticsPartner of Vivienne Westwood for its worldwide exhibitions and catwalk shows since 2010, DHL hasbeen delivering the iconic designer’s latest collections to special events touring Europe and Asiafor the last two months.
DHL Japan President and Representative Director Taketo Yamakawa said: “The fashion industry,in addition to developing cutting-edge trends, increasingly puts emphasis on building a speedyglobal supply chain that responds rapidly to the changing business environment, such as costincrease in raw materials, expansion of emerging markets and lifestyle changes. DHL will continueto give various supports to the fashion industry by providing reliable service quality and accessto the largest global network in the industry.“
DHL has been supporting the Fashion Weeks around the world since 2007 with the partnershipextending today to 30 events in 15 cities.
