FedEx Express has launched a new multi-market marketing and advertising campaign that targets smalland medium-sized enterprises highlighting the dedication of FedEx employees around the world to
show their impact on global businesses.FedEx stressed its employees help overcome the challenges that SMEs face in today’s changingglobal marketplace. “We understand logistics is nothing without teamwork and this campaign aims toshowcase the people whose enthusiasm and expertise powers our international networks,infrastructure, technology and processes,” Raj Subramaniam, senior vice president, GlobalMarketing, FedEx Services, said.
As part of the campaign, print and online advertising is appearing in regional and localmarkets from November onwards. It is supported by a series of pages on the fedex.com website wherebusiness leaders can find additional information about innovative transportation solutions toexpand their businesses beyond their own borders.
“The most successful businesses are those which are built on strong relationships, andrelationships by their very nature are built on people. At FedEx, our people are at the heart ofeverything we do and everything we are. Our 300,000 dedicated team members across the globe worktirelessly to connect business leaders to the people, places and opportunities that will help themsucceed,” Subramaniam added.
