FedEx Express yesterday launched an eco-drive campaign in the EMEA region (Europe, Middle East,Indian Subcontinent and Africa) to help its couriers improve fuel efficiency.
The programme kicked off in the United Arab Emirates and then will expand to Switzerland andother countries across the region. It was first launched two years ago at FedEx Express inJapan.
The aim of the Eco-drive programme is to improve fuel efficiency by changing the daily drivinghabits of thousands of FedEx Express couriers. The launch coincided with World EnvironmentDay, a global day commemorating positive environmental action celebrated by the United Nations andthe international community each year.
The Eco-drive campaign empowers couriers at FedEx Express with practical information and drivingtips to operate their vehicles in a more environmentally friendly way. Among the leading benefitsare fuel efficiencies, lower emissions leading to a cleaner environment, and vehicle accidentprevention, promoting safer roads.
“The Eco-drive programme has created excitement at FedEx Express; our team members are proud tobe empowered with the knowledge and skill set to drive in a more environmentally sustainablefashion. We understand that every investment, both large and small, counts in creating a moresustainable future for the company and our planet,” said Beth Galetti, vice president, Planning andEngineering of FedEx Express, EMEA. “We are highly enthusiastic about the tangible ways theEco-drive programme can benefit the company’s environmental performance while also helping pointthe way forward for our industry.”
The techniques and tips learned from the programme can be applied on the job and outside ofwork. Thousands of FedEx Express couriers in Europe, the Middle East and India will increase theirawareness of the importance of energy conservation, environmental protection and general roadsafety.
FedEx said the Eco-drive programme complements its overarching commitment to environmentalsustainability. In the EMEA region, FedEx Express operates a combination of electric vehicles,hybrid vehicles and electric assisted tricycles offering customers sustainable delivery in urbancentres. FedEx Express has also made impressive gains in meeting its sustainable objectives: thecompany’s vehicle fleet is 16.6% more fuel efficient in FY2011 than it was in FY2005 and during thesame time period, 20% of the FedEx Express pick-up and delivery vehicles were converted to moreefficient models. Last month, the company announced that it will be adding more than 87all-electric trucks to its green fleet worldwide bringing the all-electric vehicle count to130.
