DHL Express has launched the second stage of its successful advertising campaign “TheInternational Specialists” with the focus on its partnerships with Manchester United and Formula 1
presented in two dynamic spots.Supported by the soundtrack ‘Ain’t No Mountain High Enough’, the campaign will be broadcasted onthe national and global level on different TV channels in China, India, Mexico, Norway, SouthAfrica, South Korea, Turkey, the United Arab Emirates (UAE) and the UK.
However, the advertising campaign is not limited to the screen. As an official logistics partnerof Manchester United, DHL Express has given each of its 100,000 employees around the world aManchester United training top with the DHL brand printed on it. As an additional attention factorfor the partnership, the so-called “brand ambassadors” in over 220 countries are dedicated tospread the excitement about the relationship.
“For DHL, a claim in an advertising campaign means nothing without a committed team ofinternational specialists and a world-class express delivery network behind it,” Ken Allen, DHLExpress CEO said. “This latest campaign represents a celebration of the global partnerships whichhelp our customers to connect emotionally with the DHL brand.”
“However, we are also celebrating the investments we have made into the people and network thatbring our brand to life and connect our customers with their own business partners around the worldevery day. One year after the launch of the biggest worldwide advertising campaign in our history,I’m very proud to once again be announcing to the world that there Ain’t No Mountain High Enoughfor DHL,” he added.
The first stage of the International Specialist advertising campaign launched in May 2011started with the Speed of Yellow theme and was recognised with awards in Hong Kong, Russia, the UAEand the USA.
In 2011, 100,000 DHL employees completed the Certified International Specialists programme, oneof the largest training programmes ever undertaken by a company, where staff was informed about theentrepreneurial roots of DHL and explored the fundamentals of international shipping.
