FedEx Express has launched a worldwide innovative, interactive campaign that puts insight andintelligence on global trends at the fingertips of businesses of all sizes on a single website.
The “Connect your Business to a Changing World” campaign is designed to give business leadersaround the globe access to useful and unique content about the trends that are impacting businessesand economies, as well as information about FedEx’s solutions, the company announced.
Visitors to the ‘Connect’ website (http://connect.fedex.com) can access a range ofaudiovisual and print content including articles from The Economist. Through the enhanced webexperience, viewers can also analyse data, view videos, read supplementary content and informationabout innovative transportation solutions as they seek to navigate the complexities of the globalmarketplace.
“We live in a world where the pace of change is unprecedented,” said Rajesh Subramaniam,senior vice president, Global Marketing, FedEx Services. “Turbulence in the global economy hasexerted multiple pressures on businesses around the world as they look for ways to get ahead andremain competitive.
This new multi-channel campaign and the http://connect.fedex.com experience providebusinesses the intelligence to stay one step ahead of their customers’ needs and to focus on anumber of topics critical to achieving business and economic growth around the world.”
In addition to advertising across pan-regional and local print and online media, the campaignwill also be supported by a worldwide communications and public relations programme.
