DHL is sponsoring the Mercedes-Benz Fashion Week in New York for the 10th year in a row as itsofficial logistics partner.
As part of the partnership, DHL is supporting the Spring 2012 runway show of Elie Tahari, aworld-famous designer with over 35 years experience creating elegant fashion for modern,sophisticated women and men.
In addition to individual designers, like Tahari, DHL supports apparel houses with its team ofexperts in customs and trade regulations helping navigate the entire manufacturing chain.
“Fashion is a fast-paced industry as designers and fashion houses need to move their suppliesaround the world quickly and efficiently to meet demanding design-to-shelf cycle times,” said IanClough, CEO of DHL Express USA. “Our ongoing partnership with Mercedes-Benz Fashion Week continuesto demonstrate our global expertise in helping fashion designers and retailers remain cutting edgein a vibrant, global marketplace. Because of this, more customers entrust us with theirinternational shipments than with anyone else.”
A $250 billion business, the fashion industry relies heavily on flexible and intelligentlogistics that must be managed around the world, DHL added. It has the most extensive fashion andapparel network capabilities providing geographical coverage from raw materials origins tomanufacturing locations in Asia to retails stores worldwide.
Mercedes-Benz Fashion Week in New York is part of a global relationship DHL maintains as theOfficial Logistics Provider for IMG Fashion Weeks. IMG Fashion is the largest promoter of fashionevents in the world and also represents many of the industry’s top organisations and federations.DHL also sponsors fashion events in Milan, London, Mexico City, Berlin, Moscow, Mumbai, Toronto,Tokyo, Istanbul, New York, Zurich and Sydney.
