Aramex teamed up with Innoventa, a provider of integrated solutions, as the official logisticspartner for its mobile application CareZone that connects brands and consumers while operating in a
socially responsible way and contributing to charity.Ritesh Tilani, CEO of CareZone commented: “We have developed a solution that empowers bothbusinesses and consumers to champion charitable causes. Every time the consumer chooses a CareZonepartner when looking for somewhere to eat, shop, or just hang out, they are actively choosing tobenefit their favorite causes and make a difference in this world.”
Aramex said the platform is one of its kind in the Middle East using a location-based mobile appthat identifies an extensive selection of retail partners participating in CareZone. Users can seemessages from brands that have made a conscious decision to be socially responsible.
Hussein Wehbe, Country Manager, Dubai and Northern Emirates, Aramex, said: “Aramex is proud tohave joined CareZone both as a retail partner and as their official logistics partner, as theirvision aligns with our continuous commitment to nurture and support social entrepreneurship andinnovation in the region.”
CareZone will also have a social media component that allows users to share their good deedswith followers, friends and family on Facebook and Twitter, thus encouraging them to support acause through CareZone as well.
CareZone supports diverse organisations such as Dubai Autism Centre, K9 Friends and the UnitedNations World Food Programme, among many others.
To mark the beginning of a partnership with CareZone, Ashraf Hamouda from the UN World FoodProgramme (WFP) commented: “Nonprofit organisations such as the UN WFP rely heavily on the supportand generosity of our donors. It’s great to see visionary platforms like CareZone being launched toallow the public to immediately respond to the world’s most urgent crises.”
CareZone is available on the iPhone as a free download from Apple’s App Store. Nokia, Androidand BlackBerry apps will be released soon.
“CareZone is simply an innovative way to use everyday technology and allow people across alldemographics to help contribute to their favourite causes while carrying on with their dailyroutine using devices already carried in their pockets,” Tilani concluded.
