Terry De Havilland, the British high fashion shoe designer, has outsourced its logistics operationfor the first time by awarding DHL a 12-month contract for its recently launched ready-to-wear
product line.Renowned for heeling super models and A list celebrities, Terry De Havilland has been aprolific icon in designer footwear for the past 50 years, and continues to influence high streettrends with its new range. Famous customers have included fashion designers Zandra Rhodes andVivienne Westwood, rock stars such as Led Zeppelin, Marianne Faithfull and Amy Winehouse, andmodels Kate Moss and Naomi Campbell.
Terry De Havilland’s recent growth led to the decision to outsource its logistics for thefirst time, allowing the brand to focus on its core business. In the process, Terry De Havilland’scustomers will benefit from increased service levels and improved product availability, DHL said.
The DHL Supply Chain, Express and Freight divisions will work together to provide a tailoredsolution fulfilling the transportation, storage and delivery of Terry De Havilland’s designerfootwear. Shoes will be collected from point of manufacture in Spain and delivered directly aroundthe world to consumers purchasing online, as well as to selected retail outlets where the shoes arestocked, or to DHL Supply Chain’s facility in Barking, London for onward distribution within theUK.
Darren Spurling, Managing Director of Terry De Havilland, said: “The agreement with DHLmarks a new era for us. The professionalism and quality of DHL’s solution is synonymous with ourown product, and has given greater accessibility and availability to the recently introduced TerryDe Havilland ready to wear line.”
Speaking on behalf of DHL Fashion, Roger Burns, added: “This deal demonstrates our capacityto support international retailers who are offering high quality product at lower volumes. Bycombining our global scale with an intimate local knowledge, we are able to create cross bordersynergies which are a real benefit to our customers.”
