UK home delivery specialist Yodel is launching an innovative catalogue delivery tracking toolcalled ‘Houndit’, to enhance its end-to-end parcel tracking system, providing retail clients with
peace of mind that sales materials are reaching the correct households.‘Houndit for Catalogues’ was jointly developed and implemented by Yodel and mobile solutionsprovider Skillweb, to provide a cost-effective means of tracking, tracing and reporting on thedelivery of catalogues.
The technology solution will enable each catalogue to be quickly and effectively scanned as theymove through the delivery process all the way to the doorstep, improving visibility andfacilitating item tracking where it had previously been cost prohibitive. In addition, it will alsoallow for collection of data where successful delivery is not possible, using the local knowledgeof the nationwide network of Yodel Neighbourhood couriers and specialised catalogue deliveryagents, to provide added insight for retail clients. Yodel delivers 12 million catalogues on behalfof its clients each year.
David Jacobs, Head of B2C Development at Yodel said: “This latest tool will streamline thecatalogue delivery process, minimising courier interaction time whilst ensuring that the highestlevels of management visibility and control are maintained. By providing a service that tracks eachcatalogue up until it is delivered to the door, we can provide assurance that households arereceiving the appropriate collateral, which ultimately improves client and consumer satisfactionand contributes to increased sales revenue.”
Paul Ridden, Managing Director of Skillweb, said: “With specialised catalogue delivery agents,each handling in excess of 4,000 catalogues, alongside Yodel Neighbourhood couriers delivering bothcatalogues and parcels, a cost effective and efficient mechanism for tracking each delivery wasrequired. We are working closely with Yodel to develop and implement ongoing enhancements to theexisting end-to-end mobile communications system to help the company remain at the forefront of thehome delivery sector.”
