Royal Mail has launched a new training programme for mailing houses to help them drive directmail growth by promoting its power to advertisers.
The training course was announced at the second annual conference of the Strategic MailingPartnership which is a joint initiative between Royal Mail and the UK’s mailing house industry.
More than 120 people, including representatives from 79 mailing houses, attended the conferencein London. As the keynote speaker, Royal Mail CEO Moya Greene said: “Mailing houses are some ofRoyal Mail’s most important partners. The Strategic Mailing Partnership has cemented ourrelationship with the mailing house industry and has made great strides since it was establishedjust over a year ago. Royal Mail is committed to developing the Partnership and building on thesuccesses already achieved.”
Royal Mail is offering up to 100 places to mailing house partners within the Strategic MailingPartnership to receive the free training course. The course is designed to help mailing housespromote the value of direct mail in driving engagement, response and loyalty.
The training initiative announced at the event is the first of its kind specifically for themailing house industry. It has been introduced in response to requests from Partnership members formore support to help them promote direct mail.
Judith Donovan, chair of the Strategic Mailing Partnership, said: “We are delighted with thesuccess of the Strategic Mailing Partnership since its launch early last year. It will continue toimprove the collaborative working relationship between mailing houses and Royal Mail throughout2011 and into the future. We are in a strong position to continue supporting the industry and I amlooking forward to seeing further positive developments over the next year.”
Jim Bulmer, Royal Mail’s Head of Mailing House Development, added: “We are now looking to stepup our activities to build on the success of the past year. The Strategic Mailing Partnership hassome exciting new goals for 2011 including working on improving our clients’ confidence in the mailmedium and joint working with industry stakeholders to change perceptions about mail.”
