DHL Express today moved up a gear in its international growth strategy with a package ofmeasures including new intercontinental routes and a global marketing campaign to expand its
operations and win new customers.The express operator has introduced an additional next-day intercontinental flight betweenAsia-Pacific and the USA and another one from the USA to the Middle East to help meet growingdemand for services on these lanes.
DHL Express said it established an additional daily intercontinental route from Hong Kong toCincinnati, as a direct response to increasing demand for services from South China and Hong Kongto North America. The service offers customers a later pick-up time out of Hong Kong and the PearlRiver Delta, and an overnight service to North America.
The company also launched a new direct route connecting Cincinnati and Bahrain to facilitate theincreased trade between North America and the Middle East. The route shortens delivery time by oneday. DHL’s Bahrain Hub is a key entry point into Middle East countries and an important link toEurope and Asia.
DHL Express also confirmed that construction of its new $175 million North Asia Hub at ShanghaiPudong International Airport is progressing according to schedule and the hub is on track to openin early 2012. The 57,000 sqm facility, situated at an airside location in the West Cargo Area,will be built on a total land area of 88,000 sqm and equipped with leading-edge automated sortingsystems.
Ken Allen, CEO of DHL Express, said: “In upgrading our global infrastructure we are deliveringon our promise to be the world’s leading international cross-border express brand. We are therebyhelping our customers get their goods significantly faster to their markets and making it easierfor companies to access key industrial production centers.”
In a further growth initiative, DHL Express said it is investing in certifying all its 100,000employees as ‘International Specialists’ in the Express industry through the CertifiedInternational Specialist (CIS) programme. This is aimed at increasing employees’ knowledge ofchanging international business and enhancing customer satisfaction. By October 2011, all 100,000DHL Express employees globally will have completed the foundation program.
To promote this to customers, DHL today also launched a new global marketing campaignhighlighting DHL’s international expertise and capabilities to meet the express shipping needs ofall industries. The global International Specialist advertising campaign will initially run inChina, Hong Kong and Taiwan. The campaign will run in business media, local radio, television,print, digital, and out-of-home space in Asia and later, in other global markets. Theadvertisements highlight express shipping needs of all industries and focuses on DHL’s expertise indelivering on-time, every time.
Allen explained: “We understand that our employees are what makes us the number one expresscompany in the world and we are committed to investing in them to ensure that DHL has a competitiveedge to succeed in the global marketplace.”
Meanwhile, the Asia Pacific region, seen as the company’s key future growth market, will be runin future by Jerry Hsu, currently President of the Greater China Area. He will become CEO ExpressAsia Pacific with responsibility for China, Japan, Korea, Hong Kong, Taiwan, South East Asia, Indiaand South Asia, Oceania and other markets and territories in the region.
Over the past 10 years he developed and successfully led the Greater China markets to dominatethe Express industry and enhanced the success of the DHL network. In his new role, Jerry will focuson creating the most efficient model for this important geography, drive growth and develop DHL’smarket-leading position, the company stated.
