Kerry Logistics, the Asian logistics company, is launching a global corporate re-branding tostrengthen its positioning.
The company said it has re-branded to re-align with the new business landscape and in responseto the changing environment in which it operates. Its new logo reflects the company’s “new identityof openness, integrity, a deep-rooted culture and its commitment and aspiration to excellence”.
The new logo is in a vibrant orange and grey and denotes a unified, modern and progressiveinternational company. The phased re-branding roll out across the globe will see new signage onbuildings, and the new logo on vehicles, uniforms, websites and brochureware.
“The re-branding is a statement that we have changed to reflect the new realities of themarketplace. The changes will enable us to grow as a company and be better able to support ourcustomers and partners to succeed in China, Asia and beyond,” said Emily Kwan, Head of CorporateCommunications.
Kerry Logistics describes itself as “Asia’s premier logistics service provider” with a strongfocus on China. Its services cover freight forwarding, trucking and supply chain solutions as wellas express services within Asia and beyond.
The company is part of the Kuok Group, an international conglomerate with 60 years in business.The group owns a number of well-known international businesses including Shangri-La Hotels &Resorts, the South China Morning Post and the Bangkok Post.
